Self Publishing Printing
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Today's Self Publishing Printing Articles
How To Sell Your Books On Radio
In October 2004 when my book “Your Retirement Masterplan” (How To Books ISBN 1857039874) was published I participated in eleven 15-minute live interviews on local radio over a period of just five days. The results were highly encouraging; the book leapt from nowhere on Amazon.co.uk to position 194 out of 3123 competing titles and eventually grabbed the No.1 spot for its core keyword (retirement) where it remained for nine months. I am shortly to repeat the broadcast exercise for my newly published tome "How to Earn Money in Retirement" (How To Books ISBN 1845281128) but before doing so I am already off to a head start… Although this title does not hit the bookstores until Monday 8 May 2006 it already ranks at No.47 out of 3453 competing titles on Amazon.co.uk " which means of course that the book is already selling in big numbers online " thanks largely to the success of its predecessor and the initial boost it got from radio promotion. These promotional interviews are arranged by my publisher’s media consultancy and I do not require to visit a single studio to take part; they are all conducted over the telephone, sitting at my desk at home. So what if you self-publish your output and you don’t have a publicist to arrange radio interviews? Does that mean you are excluded? No way; I have self-published several books in the past and managed my own promotion. Wherever you live in the world you’ll find that the majority of local radio stations are banded together into a single network for cost-effectiveness. Here is what you do… 1. Identify the controlling network; 2. Visit the corporate website containing links to all subsidiaries; 3. Pick out those stations within a 500/1000 mile orbit; 4. Visit each local station website individually; 5. Scan the daily programming schedules; 6. Highlight those programs that might identify with the topic of your book; 7. Note the presenter’s name; 8. Email him/her with a well-couched request for a live interview; 9. Follow that up with an identical snail mail request; 10. Follow that up with a telephone call (you’ll get to speak to someone in authority). You know your topic inside out; speak up with confidence and you’ll get your interview; maybe not straightaway but, if you sell yourself and your project professionally, you’ll be logged into and up-and-coming slot in the station scheduling. Go for it…it’s free! I will be reporting in a subsequent article on the outcome of my latest batch of broadcasts. In truth though there is more to creating bestselling books than spieling about them on radio and if you’d like to learn how I manage to produce bestsellers consistently, visit the website featured in the resource box below. Jim Green is a bestselling author with an ever-growing string of niche non-fiction titles to his credit. http://1st-creative-writing-course.com Jim Green is an online enthusiast and bestselling author with an ever-growing string of niche non-fiction hard copy titles to his credit. http://1st-creative-writing-course.com Writing Articles a Free Internet Marketing Method
Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can't get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site. Why is this so? Here are the benefits that writing articles can give your Internet business. 1. It's absolutely free. Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That's it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come. 2. Your website will be noticed in a short period of time. Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don't forget including your resource box or byline. 3. Obtain back links automatically. When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be in tact and will subsequently direct more traffic to your website. 4. Improve your reputation. As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right? Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing or if you dont like writing I am giving away over 100 free artcles with private label rights 100% free. Private label meens you can do anything to them you would like. Even say your the author if you would like. Download 100% free, no email, no sighup, At http://www.freearticalepro.com Reggie Curtis http:www.freearticalepro.com Write a Non-Fiction Book First to Sell More Than You Ever Dreamed!
Why do people buy non-fiction books? Most readers buy books to solve problems or help with fulfilling a need. For example, when I started speaking for a fee I went out and bought a couple of popular books about speaking. Browsing in the bookstore, I was attracted to Lilyan Wilder's book "7 Steps to Fearless Speaking" I read the back cover. I noticed she could help with 7 easy steps. I skimmed the table of contents, read a few lines and immediately liked her easy to read style. It went in my purchase basket. Because I wanted to hear from several authorities on the subject, I picked up another book by Nido R. Qubein, "How to Be a Great Communicator: In Person on Paper, and on the Podium." His cover design was white with clean lines and a personable picture of him on the front. His style of writing was not as easy to read but it still went in my purchase basket as well. Which brings us back to my original point; people buy non-fiction books to solve problems. To identify your targeted market, pinpoint a problem they have and the solution of course. Problems come in all shapes and sizes. Usually a general category problem applies to all types of markets. • Hobbies. Is your tennis game, golf game, bridge game as good as you'd like? Are you considering taking up horse-back riding? Want to improve your computer skills? What ever the case may be, your desire to improve or change your level of performance is considered the problem. • Health. The first thing you do when your doctor diagnose your cholesterol is high and you need to lose 20 pounds. You go look for a book that will walk you through step by step to lose weight or lower cholesterol. You turn to someone that has solved the problem to learn from their experience. • Mental State. Are you feeling stressful about the economy? Are you noticing unexplained physical symptoms possibly related to stress? Once again, you have a problem and you are looking for a solution in book form. Someone who has outlined easy steps or ways to de-stress in our society. • Personal Finance. Worried about lay-offs, down-sizing, retirement? Books that offer financial solutions to economic problems during shaky times are guaranteed to succeed. • Marketing. We live in a competitive society. Small business owners and managers everywhere need a growing database of customers and clients. Therefore, they seek out how to books that offers solutions on improving their advertising copy, improving their business image or their website. Each of the problem categories describes a problem and a need for a solution. The main goal of your marketing plan is to identify the problem your book solves and then present the solution. The more intense the problem and the easier you can make your solution, the more readers will seek out your book. Your task becomes to re-structure your knowledge into bite-size reader solutions. Appeal to the masses, by letting them know what's in it for them and how easy the solution is with your book. For example, let's consider the book title I mentioned earlier about speaking. The title could have been: "How to Overcome Your Fear of Speaking" instead of "7 Steps to Fearless Speaking" The latter is more appealing because it alludes to only 7 steps to my solution. Don’t put it off any longer. If you wait, you can be this time next year without fulfilling your dream of writing a successful book. You have the solution. Now write it down. While you're at use the tips above and write a book that sells well. Make it different. Make it count. Make it yours. ================== © Earma Brown, 11 year author helps small business owners and writers who want to write their best book now! Send any blank email to iscribe@writetowin.org for free mini-course 'Jumpstart Writing Your Book' or visit <a href="http://www.writetowin.org">Write a Book</a> for more book writing tips. The Perils And Pitfalls Of Publishing: Who Can An Author Trust?
One out of every eight people call themselves a writer, which means there are roughly 24 million people in the United States who carry that banner. Unfortunately there are charlatans and scam artists just waiting to ambush the unsuspecting author. How can a novice writer protect themselves? Anyone can call themselves a publisher. Always remember money flows towards the author from the publisher, not the other way round. What to look out for: Charges the author a fee up front, to have their book accepted, considered or read. These fees are sometimes called a reading fee, intake fee or administrative fee. Directs authors toward specific editing services or gives authors� names to these services, with the caveat that if the author hires the editing service, their book will be published. Every book needs editing. It is part of the publisher�s job to provide that editing at no cost. Offers a contract where the author has to pay for part of the publishing costs. The acquisition editor will sometimes say that the publisher�s list is full for that season, but the author�s book has so much going for it, they would still like to publish it. However the publisher�s resources are fully committed and the author will have to share in the costs. Some publishers offer contracts that are unfair, such as they obtain rights that should remain with the author of the work. Some publishers� contracts contain a clause that if the author says anything negative about the publisher, there is a monetary fine. There are also publishers who hold the rights for a lengthy time period, regardless of whether the book is still in print or selling. The publisher doesn�t disclose they are a Publish on Demand (POD), or vanity/subsidy publisher. There is nothing wrong with an author using a subsidy/vanity publishing company as long as the author is well aware of the disadvantages. Publish on Demand books are not, as a rule, stocked by bookstores. Some POD publishers will insist that their books are available in book stores, as a way to get around this issue. Available is not the same thing as stocked. Available only means the book can be ordered through the bookstore. Since the majority of books sold, are stocked and sold by bookstores, this situation puts a damper on sales. What else can a writer do to check if a publisher is legitimate? Go to the local bookstore and see if any of the publisher�s titles are stocked. Ask the manager if necessary. Search the Internet using the publisher�s name plus the word �scam� or �complaint.� A publisher�s website is targeted to its customers. If the website promotes the books they�ve published that�s a good sign. If the website is focused on recruiting writers, that�s a bad sign. Go to forums or bulletin boards that are for writers and see what the authors who have published with the publisher you�re considering have to say about their experience. Dee Power and Brian Hill, <a href="http://www.BrianHillAndDeePower.com" title="http://www.BrianHillAndDeePower.com" target="_blank">http://www.BrianHillAndDeePower.com</a>, are the authors of "The Making of a Bestseller: Success Stories from Authors and the Editors, Agents, and Booksellers Behind Them." Their latest novel, "Over Time," is a financial thriller: A story of lost loves, found glory, and business treachery. <a href="http://www.OverTimeTheNovel.com" title="http://www.OverTimeTheNovel.com" target="_blank">http://www.OverTimeTheNovel.com</a> Self Publishing, A Miracle Of The 21st Century.
Are you a writer with lots of talent but no one will give you the time of day let alone a contract? Would you pay a professional publisher to make your book but can't afford it? Do you need a better tool than your plain old word processor to make your work look more professional and desirable? Do you possess special knowledge that if packaged in a book could make you millions? Well fret not your answer is very available to you now in the form of self publishing software tools! These tools are electronic publishers that produce professional grade quality at a fraction of the price that it costs a traditional publisher to produce a book. They produce the work in the form of a PDF file which can be sent with an email, saved onto any form of memory storage media, downloaded onto your website, etc. This is hundreds of times more convenient than traditional publishing efforts and again at a very small fraction of the price. The software is easy to use, designed to be used by a person with a 2nd grade level computer IQ. So, not even close to rocket science. A person can become proficient at using the program and start writing in a matter of hours. Yes, you heard me right -- you can have the necessary tools and be writing that book that you have been waiting a long time for in a matter of a few hours. Self publishing is a beautiful thing and I am just getting started. When I said a fraction of the price of a typical publisher I only meant for one book. But think about it, you would have to continue to pay each time your next book came out which multiplies that fee over and over and over. But you only have to pay for the self publishing software once. It is very reasonably priced, and it is with you, at your beckoned call for life. Now that's a deal. The last benefit of self publishing that I am going to talk about (not even close to the last benefit there is) is the true freedom of speech that you retain when you buy this tool. What I am referring to really is the editing process which for those who have already been published know can be a brutal process. Basically anything that you right is at the mercy of the publishing editor when you go the traditional route. But if you publish your own work it stays as you want it which is the way it should be. That's all for now, but if you want to know more just give me a ring, or fling me an email, or whichever you prefer. Josephine Stungger has been writing for many years and enjoys helping young writers be successful in this field. She is excited about opportunities that are available through <a href="http://www.beginselfpublishing.info.">self publishing</a>. To find out more visit www.beginselfpublishing.info. Instant Article Wizard
Have you ever found yourself writing an article on a subject that you know less about then you're expected to? Or you just need that one final phase that sews up the whole theme, or your standing in front of 250 words when you need 750, or your missing huge chunks of content. And for those who write to generate (some or all of) there income, this can be a big problem, Have you ever wondered if software could simplify your writing projects, well it can, and for me it does, you'll find it easy to create powerful content rich articles rapidly, without stress. The value of an article is based upon it's content and the better the content, the better the perceived value of it's author. If you're a professional or an aspiring freelance writer Instant Article Wizard can help you to make more money in less time than you ever thought possible. I have many passions in life, my family, la France, I'm American, and have lived in France for 19 years. It's strange when I speak to an American now sometimes I have to think in french to find my english vocabulary One Author’s Solution For Publishing Creative Writing Output
It has never been easy to have your creative writing output accepted by traditional publishing houses. Witness these famous masters of fiction who were all obliged to take the route of shelling out hard cash to have their debut novels printed. Alexandre Dumas D.H. Lawrence Edgar Allan Poe Edgar Rice Burroughs George Bernard Shaw Gertrude Stein James Joyce John Grisham Mark Twain Mary Baker Eddy Rudyard Kipling Stephen Crane Upton Sinclair Virginia Woolf Walt Whitman William Blake Zane Grey John Grisham, incidentally, sold copies of his first novel “A Time to Kill” out of the boot of a car which at the outset was his sole 'vehicle' for distribution… And it is getting tougher all the time " even for established authors. It can be doubly frustrating when you’ve written something that you are desperate to see in print; something you want other people to read. There is always recourse to the expensive vanity publishing houses but I wouldn’t take that route come what may. Would you? Imagine my surprise then when I stumbled across the perfect solution for publishing creative output that you cannot place elsewhere. I have a string of traditionally published titles currently selling in bookstores world wide but I have an almost equal string that I have never been able to get into print. That is until now… The little known but highly reputable POD (print on demand) source I have discovered requires an initial membership fee that covers UNLIMITED titles " perfect bound with ISBN and free shipping to customers In a nutshell: Instead of requiring you to place an initial order for 10 to 100 books, this innovative publisher provides the first copy of your book free of charge and then prints-on-demand and ships when they receive subsequent orders from you and your customers. This website featured in the resource box below is well worth a visit especially if you are still struggling to get your first book into print. You could have your own personal library up and running in next to no time. Jim Green is an online enthusiast and bestselling author with an ever-growing string of niche non-fiction hard copy titles to his credit. http://howtoproducts-xl.com Looking to Sell Your Book for a Good Price?
Looking to Sell Your Book for a Good Price? Marshall Masters Many self-publishing authors plan on eventually selling their book to a large publisher at a good price. The fast track way to achieve this goal is to push up the market value of a book with a push v. pull strategy. This article shows you how to do exactly that, using a simple Internet strategy that any self-publisher can afford. PUSH v. PULL EXPLAINED Books with push like Harry Potter push customers through the doors, and the registers go kachink, kachink. With self- published titles, booksellers must pull customers through the door and that costs money. Put yourself in their shoes. Giving preference to books with built-in push makes sense. Remember this formula: push stacks chips on your side of the bargaining table and pull sweeps them away. With a transferable Internet presence strategy, you can stack chips to the ceiling just like the big boys do. WHAT THE BIG BOYS ARE DOING The push is on with major publishers to build market value for their intellectual properties with the Digital Object Identifier (DOI) system. A DOI is a permanent Internet address for your book. No matter how many times ownership of a book changes hands, the DOI Internet address is permanently bound to the book, just as tightly as the binding. This is why hundreds of big publishers have registered over 16 million intellectual properties with the DOI system with millions more on the way. Who fueled the creation of the DOI system? Computer experts? No. From a market asset valuation standpoint, that makes as much as sense as going to a Sushi Chef for a vasectomy. (Better idea - get the Sushi afterwards!) Rather, it was senior publishing executives and their financial gurus who pushed for the creation of the DOI system. When you sit down at the bargaining table with a DOI, you'll be talking their language. PLAYING WITH THE BIG BOYS The Internet is like an elephant, it remembers everything and it can remember a lot! You can always include your email address or your web site address but these things point to a business identity - not the work, itself. Use the same DOI on every web page, ezine article, review, blog post, etc. and it becomes a 24/7 market value builder that follows the work. If something changes, like your email or web site address, one simple update is all it takes. No more annoying "page not found" or "no such e-mail recipient" errors. Use your DOI the right way, and every little stitch of web presence marketing you've done becomes one more chip on bargaining table. Remember, the big guys speak DOI. DOI BENEFITS ARE IMMEDIATE Getting good book reviews is so miserably hard these days, especially for self-published authors. What if your book finally gets that fabulous review you've hoped for long after publication? Will it be orphaned from the book marketing information you've already published on the Internet? No. One quick update of your DOI and everything that it references on the Internet will immediately begin broadcasting your fabulous review to the online world. START ADDING MARKET VALUE TODAY Each day, try to add more market value to your book. A blog post here, an ezine article there. These things cost nothing, and yet they can push huge amounts of sales-generating traffic at your book. As a self-published author, you've got to keep your eyes on what the big guys are doing, and when you can emulate them on the cheap, you do it! WHEN TO GET YOUR DOI The best time to register your DOI is after your books are available for purchase on Amazon.com and other online bookseller sites. This way, you can create menu options in your DOI that link to online bookseller pages for immediate sales results. Be sure to ask your publisher or vanity press if they offer a DOI service. One that does is Your Own World Books (Yowbooks.com). Their Author Advantage program includes a transferable DOI. If your publisher does not offer a DOI service, that's OK. As the copyright holder, you can register your DOI with an independent DOI hosting service like DOIeasylink.NET. The annual cost of a DOI is comparable to one-month web site hosting fee. Plus, you get a 1-page Internet response page and descriptive menus with multiple Internet links. USE A DOI TO HIT CRITICAL MASS If you remember only one thing from this article, let it be this. Think like the big boys. Use this strategy to add more market value by continually broadcasting information on the Internet with your DOI. Eventually, you'll hit critical mass. People will buy your book, and large publishers will see this and be impressed! DOIeasylink.NET: We Add Value to Your Book Learn More: http://doieasylink.net http://dx.doi.org/10.2122/doieasylink Marshall Masters, President http://dx.doi.org/10.1572/marshall.masters Marshall Masters is a publisher, self-published author, radio personality and Internet technologist. His published titles include Godschild Covenant: Return of Nibiru, Gold Fever, Indigo- E.T. Connection, and Orange Blossom. He founded DOIeasylink.NET to make the DOI system available to self-publishers and small presses. Drawing upon his decades of consulting experience with notable firms such as AT&T, Oracle, HP, Lockheed and Sun Microsystems, he created a simple, affordable DOI solution self- publishers and small presses. Powerful Book Pricing Tips for Authors
First let's provide definitions for the 4 terms covered in this article: Retail margin is the difference between your book’s wholesale price and your book’s retail price. For example, a book with a cover price of $10 and a wholesale price of $5 has a 50% retail margin. This is the profit enjoyed by the retailer. Wholesale price is the cost of your book to a retailer. To use the same rudimentary example, a book with a cover price of $10 and a retail margin of 50% will be sold to a retailer for $5 wholesale price. Retail price is the same as cover price or selling price or list price. This is the cost of the book to the end consumer (the reader). The retail price is typically printed on the cover of the book and also “embedded” within the barcode on the back. For example, a book with a wholesale price of $5 and a retail margin of 50% will have a retail price of $10. Trade discount is the percentage off the retail price that a wholesaler (not a retailer) pays for your book. Since the retail margin is always a portion of the trade discount, the trade discount always exceeds the retail margin. Distributors typically expect between 50% - 70% in order to provide an acceptable margin to the retailer. A book with a retail price of $10 and a retail margin of 50% might have a trade discount of 60%, and therefore the wholesale price is $5 and the trade discounted price is $4. Confused yet? Don't be. Understanding book math is what separates successful authors from unsuccessful ones. As you can see, retail margin, wholesale price, the trade discount, and retail price are interconnected. MAKING DISTRIBUTION WORK FOR YOU The higher your trade discount, the greater your level of distribution. Think about it - distributors want to make money, too. While your book's trade discount is but a piece of your pie (albeit a big piece), it is the entire cake for distributors and retailers, who together must split the take. The greater the trade discount, the larger their piece of the pie, and the greater incentive they have to distribute your book, sell your book, and market your book, etc. The proper trade discount depends upon the author's goals, and can vary from author to author just as readily as from book to book. Typically, the higher the retail margin, the higher the cover price, so authors interested in maintaining the lowest cover price possible will often opt for a lower retail margin. This may be okay, and even preferred, if the book's largest market is through on-line sales. Conversely, those authors who long for the best distribution possible will elect a higher trade discount, even though their cover price will increase accordingly (or their profit will decrease accordingly). Non-fiction or niche-markets are less affected by higher retail prices. Additionally, greater distribution is often advantageous in finding those niche markets. Suffice it to say, a non-fiction book can almost always sustain a higher trade discount than a fiction book. Trade discounts can be as low as 20% to successfully get listed on Internet retailers like Amazon.com, who manage to make a profit with such low margins through EDI (electronic data interface) with distributors like Ingram and on-demand publishers like Outskirts Press. By comparison, trade discounts can be as high as 75% - 80% when dealing with a niche wholesaler, or when attempting distribution for a book that does not have a proven market. In these cases, the distributor may be padding the coffers a bit in anticipation for a "harder sell" and perhaps, also, in preparation for offering an increased retail margin to close the deal. INDUSTRY STANDARDS Industry standards for retail margins are difficult to define because, ultimately, it comes down to negotiation between all parties involved. Publishers have the power to negotiate with distributors, who have the power to negotiate with retailers, who have the ability to negotiate with the reader, but the typical trade discount is around 55%, which allows for a typical retail margin of 40%. Publishing-on-demand is removing some of the participants in this little dance, and as a result, the same piece of pie is being divided among fewer people, resulting in more money for the remaining players (especially the author). This is particularly true if the author is going after online sales exclusively, which allows the author to set a much lower trade discount with little to no repercussions when publishing via a flexible on-demand publisher such as Outskirts Press, who lets authors set their own pricing. Now you have the flexibility to do it and the knowledge to do it right. Brent Sampson is the President & CEO of Outskirts Press at <a href="http://www.outskirtspress.com">www.outskirtspress.com</a>, where the future of publishing is here, today. He is the award-winning author of "Publishing Gems: Insider Information for the Self-Publishing Writer" and "Self-Publishing Simplified" which is available on Amazon for an unbelievably low $5.95 or for free in e-book form at <a href="http://outskirtspress.com/publishing">outskirtspress.com/publishing</a> Article Submission are more then just content and backlinks
The Internet is known as the "Information Super Highway" and for good reason. The Internet holds a huge amount of information. This information is growing and an extraordinary speed. It is being flood with new information some of it fiction and some non-fiction. Some content is valid and useful while other content is utterly useless. Content on the Internet has become a way to promotes ones business or services. People are creating content in hopes of building an image and creating more sales. Which is fine. If you can offer some useful information or insight on a particular subject then then benefits to the reader are great. In turn the knowledge you have shared will create a buzz about you and your business. You will be on the road to branding your name and business. Which is why the quality is so important. I have been writing content on an off the Internet since 1998. I trying my very best to put together a masterpiece every time. I tend to fall short of that from time to time but I am only human. The reason for the content is not only to share my knowledge with the reader. It is also to show that I do know my stuff. To keep my name in front of people as much as possible in hopes the see that I am capable of helping them. It also builds trust with the reader. People will get to know me through my writing. It is building a bond with them. It is this bond that will build lasting readership and sales. This brings me to my next point. Content is now a way from people to build backlinks to their site. Using programs that generate content. These types of software hold no value. Why would you want to associates your product or service with poorly written articles. You give people who read your content a bad perception of you. They may come to your site to see what type of site you have just so they know in the future to stay away from it. Even if you were into spamming and offering those Viagra pills or other bogus get rich programs on the net, these articles will just show people how much of a fraud you really are. If people thought your service or product was bogus you could try to plead your case with well written articles. What if you can not write well. There are plenty of services out there that can help you with content and write outstanding articles about your business. If done write articles will accomplish three major things. 1)Brand your company or name as a lead in your field and separate you from the competition. 2)Drive quality traffic to your site. Someone reading your article and the going to your site increase your chances of a sale by 55%. 3)You will also build quality one way back links to your site. Which will help increase your Google Page rank. So the next time you think about where you should spend your advertising dollars on remember this article. A well written article will not only drive in high quality traffic but I well written article can spread like wild fire on the Internet. The life expectancy on an article of this quality can last for years on the Internet. Longer then any paid advertising you will ever do. To submit an article visit http://www.articleuniversity.com There you can also try our article writing, submission and editing services. To get a free seo evaluation, purchase SEO services, listen to a podcast on SEO or read articles on SEO visit http://www.Mr-seo.com |
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